General Automotive Company, the official distributors of Mitsubishi vehicles in Oman, recently completed a sales training program for their staff for the newly launched Mitsubishi Outlander. The training program, held at the Golden Tulip Hotel in Seeb, offered all Mitsubishi sales staff with a unique first-hand experience of the brand’s all-new class-leading CUV, enhancing their product knowledge and illustrating the competitive advantage of the all new Outlander.

Commenting on the Outlander program, Mark Tomlinson, General Manager of General Automotive Company said, “GAC has always been passionate about investing in its dealership salespeople, now and for the future of the brand. With the launch of every new product we have to ensure that our sales staff has the knowledge and skills required to answer every query and challenge put forth by customers and thereby ensure that the customers are well cared for.”

The sales program was specifically designed for the dealership sales staff to develop superior product knowledge on the all-new Mitsubishi Outlander along with augmenting their sales skills strategies through a range of comprehensive and consultative workshops. The training program was conducted by three prominent experts from Mitsubishi Motors Middle East and Africa FZE - Mr. Tsutomu Hagiwara, General Manager of Service Training; Mr. Norifumi Yamamoto, Manager of Research and Development; and Mr. Takayuki Tsuchida, General Manager of Sales and Marketing.

The two-day program included an intense product-driven induction and extensive drive program, along with a hands-on comprehensive sales training session. The main focus of the training was to give each salesperson the opportunity to experience the all-new Mitsubishi Outlander first-hand and to help them understand the full capabilities of its on-road and off- road performance.

"At GAC we want to ensure that our salespeople succeed both personally and professionally, by giving them the best-practice tools to enable them to provide a greater overall level of service to our customers," said Mark.

With breathtaking new styling inside and out, a new engine equipped with next-generation MIVEC variable valve-timing, technologically-advanced safety features and a lightweight, aerodynamically-enhanced body, the recently launched all-new 2014 Mitsubishi Outlander is one of the most fuel-efficient compact CUVs with 7-passenger seating available to automotive consumers in Oman.

Powered by either a refined 2.4-liter inline-4-cylinder (Outlander GLX models) or a fuel-efficient 3.0-liter V-6 (Outlander GLS model) and available with Mitsubishi Motors' outstanding All-Wheel Control (AWC) all-wheel drive system, the Japanese auto manufacturer's latest CUV offering is the ideal blend of exquisite styling, performance, ecology and comfort – all at a very affordable price point. The inclusion of this technology in the new Outlander is a showcase of Mitsubishi Motors' longstanding 4WD heritage.

In commemoration of the launch, GAC also announced a new promotion, offering those who test drive the new 2014 Mitsubishi Outlander before January 31, an opportunity to win either an iPad mini, iPhone 4S or even a 32” LED TV.

For more information on the new Outlander and the test drive and win offer or to book a test drive, you can call 2450 0500 or visit the conveniently located Mitsubishi showrooms from Saturday to Thursday between 8am and 1pm or 4pm and 8pm; where the Mitsubishi sales team will be on hand to offer any advice or assistance required. Customers can also visit the dedicated Outlander website on or Mitsubishi’s local website at for further information.