Motor Show Oman
Mitsubishi Oman was the centre of attention at the 2012 edition of the Motor Show Oman which opened its doors at the Oman International Exhibition Centre, Muscat, on December 12. General Automotive Company, the exclusive dealers for Mitsubishi vehicles in Oman, unveiled the newest star to join the Mitsubishi family – the Lancer Fortis – adding to the already extensive Mitsubishi range available in the Sultanate. Over the course of the three-day event, the newly launched 1.8L car attracted keen interest from the audience, in part due to its elegant new styling and extremely competitive pricing. Commenting on the significance of the Lancer Fortis, Mark Tomlinson General Manager of General Automotive Company noted; “Customers want cars that perform, have personality and which offer a value price point. Visitors to our display at the Motor Show discovered the newly-launched Lancer Fortis ticks all of these requirements and more. The Fortis however, wasn’t our only attraction. With the entire range of Mitsubishi vehicles on display and with activities for the whole family to enjoy, our display received a great response from visitors.” With 11 cars on show, the exhibition proved to be a real display of Mitsubishi’s automotive strength and diversity. The Mitsubishi Lancer Evolution X, in particular, garnered the interest of the youth and those with a keen ‘need for speed’. Visitors wanting a more hands on experience flocked to the the driving zone, installed to give the Mitsubishi area an interactive edge. A digital rally simulator complete with a big-screen, racing seat, steering wheel and virtual controls was available for rally fans to try out. The setup attracted groups of all ages and gave Mitsubishi rally fans a first-hand experience of how a rally car handles and feels. For a more family-oriented experience and placing special emphasis on the children who visited the Motor Show Oman, Mitsubishi organised a themed colouring competition which proved to be a great success. Not only did children of all ages participate, even some of their parents were seen actively joining in and enjoying the atmosphere of the show. The entries will be displayed at Mitsubishi’s showroom between 5th and 08th January, 2013. The winners will also receive a special prize hamper from Mitsubishi on this special occasion. The Motor Show Oman was also the venue of the kick-off of the fifth and final round of the prestigious Oman Rally Championship. In keeping with Mitsubishi’s legendary heritage in rally culture across the globe, a prize giving ceremony was organised on the evening of December 14th to award the winners of Team Mitsubishi, who stood 1st, 2nd and 3rd in the Oman Rally 2012. Visitors from all over the motor show gathered to get a glimpse of the champions who Mitsubishi has been supporting and backing throughout the rally season. However, the most ‘unexpected’ highlight of the show wasn’t witnessed until the last day of the show when a flash mob drew people to the stall with their innovative style and impromptu rendering of a ‘Gangnam style’ jig. The initial flash mob frenzy - coupled by the song’s popularity - proved to be a great crowd pleaser and members of the audience were seen to be joining in the fun. Videos of the flash mob can be found on Youtube also.