GAC announces ‘Move Beyond’ campaign with a new Mitsubishi Outlander

With the successful launch of the ‘Move Beyond’ campaign, General Automotive Company (GAC), the official distributor of Mitsubishi vehicles in Oman, has bolstered the automobile industry with bargain prices on its popular brands, including the Mitsubishi Outlander, which is available from OMR 7,995.

From 25th August until 24th October, buyers seeking to trade up their old sedans can stake a claim on the striking Mitsubishi model, which has revolutionised the automobile industry with its style and efficiency on different terrains. Its endearing features have found it a ready audience among buyers who love to explore the outdoors and cruise around the city roads with family and friends. The new campaign is a clincher for buyers wanting a taste of Mitsubishi’s legendary cars. It has positioned Outlander on a salespedestal with free offers and deals that are tailored to cater to buyers from different walks of life.

“The ‘Move Beyond’ campaign augments our successful ‘It’s All On Us’ Ramadan campaign, which was an extension of our customer-centric marketing exercise. With the new campaign, we have brought our popular brands that much closer to our customers. We have opened a unique communication network to engage with buyers who have been seeking viable platforms to trade in their old sedan of any make and brand. This is a reassurance of their trust on GAC and their confidence in the Mitsubishi brand,” said Manoj Ranade, General Manager of GAC.

With ‘Move Beyond’, all sedan owners can avail the opportunity to ‘trade up’ their old car for the stand-out Mitsubishi Outlander.Described as the best mid-size SUV/Crossover, the Outlander has earned popularity among families on tight budgets, who are looking for a third-row SUV. Its 3-row/7-passenger seating with rear A/C vents is a blessing, especially for large families with a penchant for the outdoors; the option of folding down the second and third row seats ensures that there is enough and more luggage and cabin space when required. Equipped with highly advanced safety features and entertainment technology, the robust Outlander is coveted by all car lovers.

This popularity is expected to get strengthened in the coming weeks, as ‘Move Beyond’ creates the right pitch to trade old cars and pick the Outlander of one’s choice at an irresistible offer. In addition to prices ranging from OMR 7,995, buyers will also be catered to with a host of free services and offers. On the campaign agenda are additional benefits of six years unlimited mileage warranty, scratch-and-win fuel cards for up to 1000 litres and trade-in bonus of up to OMR 1000 on select models, besides cash-back from OMR 2250 to OMR 2800 on all models. To add to the ease and convenience of the deal, the cash-back facility has been made flexible, allowing buyers to use it as down payment or exchange it for the purchase of insurance and service. The free service option is available from 30,000kms or two years to 50,000kms or four years on select models; the free insurance, also on select models, is available for a year in Oman.

For more information on the ‘Move Beyond’ campaign, visit GAC’s Mitsubishi showrooms in Athaibah, Barka, Sohar, Nizwa and Salalah or You could also follow ‘Mitsubishi Oman’ on Facebook or @mitsubishioman on twitter to learn more.