General Automotive Company Successfully Hosts Second ‘Montero Mania’ Desert Excursion

General Automotive Company (GAC), the official distributor for Mitsubishi vehicles in Oman, has once again set new standards in customer engagement with the successful completion of their second-ever ‘Montero Mania’ desert excursion. The event took place on 24 and 25 February and saw 180 participants in 40 Mitsubishi Montero Sport SUVs drive into the desert for a weekend of adventure and fun.

The ‘Montero Mania’ event gave Montero enthusiasts and owners another opportunity to experience an authentic desert adventure in their trusty Mitsubishi Montero Sport, a vehicle perfectly equipped to tackle the challenge. The aim of the event was to enrich the customer experience by providing participants with the chance to test their vehicle’s capabilities and gain a better understanding of its performance.

Manoj Ranade, General Manager of General Automotive Company, said, “We are thrilled to have successfully completed the first season of our ‘Montero Mania’ desert excursion. We were delighted to welcome an additional 180 passionate Montero enthusiasts who joined us for a weekend of adventure and camaraderie in the Wahiba Sands. The event provided an opportunity for our valued customers to experience the full potential of their vehicles in a safe and controlled environment. We remain committed to delivering exceptional customer experiences and look forward to hosting more exciting events in the future.”

On 24 February, the ‘Montero Mania’ desert expedition officially commenced at the Mitsubishi showroom, where 180 enthusiastic customers arrived with their 40 Montero Sport SUVs. Accompanied by knowledgeable GAC staff members, the convoy embarked on a journey towards the picturesque Al Raha Camp at Wahiba Sands.

At the camp, the drivers experienced an exhilarating dune bashing session, followed by a spectacular sunset view from the summit of a nearby dune. Back at the camp, families were entertained with a variety of activities, ensuring a fun-filled and enjoyable evening for all. The following day, participants could take in the desert landscape on a camelback ride or race across the sand on dune bikes. After an unforgettable weekend, the convoy departed from Wahiba Sands, successfully concluding the second-ever “Montero Mania” desert expedition.

“We sincerely thank all participants who made the ‘Montero Mania’ desert excursion such a resounding success. Your enthusiasm and passion for the Montero Sport made this event truly unforgettable for all involved,” added Manoj Ranade.

The Montero Sport adopts a powerful yet refined exterior design with Mitsubishi’s signature Dynamic Shield front view design. It emphasises the vehicle’s width, with the headlights continuing from the front grille and the combination lamps at the bumper corners. This bold exterior is complemented by a refined interior that delivers high quality, comfort, and advanced functionality. The Montero Sport is also brimming with technology, thanks to several advanced and convenient new features. These include the easy-to-read 8-inch colour digital dash, 8-inch Smartphone-Link Display Audio (SDA) system, the MITSUBISHI Remote Control smartphone app, and more.

Powering the Montero Sport is a 3.0L MIVEC V6 gasoline engine that produces 218hp@6,000rpm and 285Nm@4,000rpm. This powerplant is mated to Mitsubishi’s 8-speed automatic transmission that delivers a smoother, more luxurious ride and improved fuel efficiency. The Montero Sport also retains the Super-Select 4WD-II system, which delivers optimal traction regardless of the driving surface, and confidence-inspiring handling characteristics.

The Montero Sport also comes with a very comprehensive list of active and passive safety features, including Mitsubishi’s RISE (Reinforced Impact Safety Evolution) body design, seven SRS airbags, Forward Collision Mitigation system (FCM), Blind Spot Warning system (BSW), a Multi-view camera system and more.

For more information, visit GAC’s Mitsubishi showrooms in Athaibah, Barka, Ibri, Jalan Bu Ali, Sur, Sohar, Nizwa, and Salalah or follow ‘MitsubishiMotorsOman’ on Facebook/Instagram or @mitsubishioman on Twitter.