Mitsubishi Mirage and Attrage Launch draws 6,000 to Al Marah Land
Following close behind the official media launch of the all new Mitsubishi Mirage hatchback and its saloon counterpart the Attrage, General Automotive Company, the official dealership for Mitsubishi in Oman, showcased both cars to the public for the first time in a grand family celebration at Al Marah Land recently.
The half-day celebration, which ran from 3:30pm to 10pm, drew in over 6,000 people from across Muscat. Aside from showcasing the two new additions to the Mitsubishi family, the event featured numerous attractions including free rides, a live show, spot games for children, Henna stalls, magic shows, train rides train and more. In addition, GAC also set up a special test area inside the park where visitors could test drive and experience the Mirage and Attrage first hand.
Commenting on the outstanding success of the event, Mark Tomlinson, the General Manager of GAC said, “The all-new Mirage and Attrage are two of the most significant vehicles to be launched by Mitsubishi in 2014. Not only do they represent the latest generation of Mitsubishi vehicles but they also cater to an entirely new segment for the brand, the sub-compact market. Because of this, it is great to see such overwhelming interest in the cars. Not only did we have over 6,000 people visit the park on the day, we also conducted over 1,500 test drives; which are amongst the highest number we have conducted in a single day.”
Celebrating the launch of the new cars, GAC also launched a new Facebook competition on the same day. To participate, all customers and fans need to do is post a picture of themselves with a Mirage and Attrage, or any other Mitsubishi, on the brands ‘Mitsubishi Oman’ Facebook page. Any image that gets more than 10 likes is entered into a grand draw that will be held at the end of April. The lucky winner will walk away with a brand new Mitsubishi Mirage.
“We have received an equally strong response for the two new cars on Facebook as well and have already received over 100 entries for the competition. To assist fans with taking the images we will be displaying both cars at various locations across Muscat till the end of April,” added Mark.
The stars of the show however, were the all new Mirage and Attrage. Boasting ‘Green’ credentials, the Mirage features class leading fuel economy, a low environmental footprint, with very low carbon emissions, exceptional value for money and most of all a fun and easy to drive vehicle, which is ideal for first time buyers.
With its compact body, the all-new Mirage provides a fun, stylish and attractive exterior perfect for people of all ages. Mitsubishi has adopted a front visual identity which provides a clean, dignified and friendly impression. The sides are expressively designed complementing the gentle yet sporty styling of the headlamp and the sculpted hood. The all-new Mirage boasts a highly aerodynamic body style radiating more character.
Boasting a larger and more maturesaloon body style, the Attrage exterior dimensions are relatively larger than the Mirage. With its increased size, the Attrage offers even more space making it amongst the most generous in its class. However, it still retains the maneuverability of the Mirage, offering a class-leading turning circleof just 4.8 metres. Also, like the Mirage, it features a short nose for a better forward field of view and a dynamic character line which kicks up towards the rear.
Both vehicles are powered by a 1.2-litre inline-three cylinder gasoline engine,with MIVEC variable valve timing, the highly efficient engine boasts a healthyoutput of 77bhp and 100Nm. The engineis mated to either a five-speed manual or CVT gearboxand features the exclusive Mitsubishi Innovative Valve timing Electronic Control system (MIVEC) technology that adjusts the timing of the intake camshaft for optimal performance right across the rev range. Engineered with driving efficiency in mind, this 1.2 liter engine excellently balances both performance and fuel economy enabling both vehicles to achieve a fuel efficiency rating of up to 21 km/l, making them some of the most fuel efficient ‘eco-cars’ available in Oman.
“Mitsubishi Motors’ dedication of providing quality vehicles with world-class performance has been its commitment to its customers. With the triple-diamond badge synonymous to excellence, Mitsubishi ensures that every Mirage or Attrage that you will see on the road has the highest levels of quality and workmanship,” concluded Mark.
You can now experience the fun and driving pleasure with the all-new Mirage and Attrage. Both vehicles are now available for sale and for test drives at Mitsubishi dealerships across Oman. To learn more about the new vehicles or to book a test drive visit www.mitsubishioman.com, call 2450 0500 or visit your nearest Mitsubishi showroom from Saturday to Thursday, between 8am and 1pm or 4pm and 8pm.For more information on the contest, you can follow the brand on its ‘Mitsubishi Oman’ Facebook page or on twitter and Instagram @mitsubishioman.